{"id":701,"date":"2026-08-27T13:50:11","date_gmt":"2026-08-27T13:50:11","guid":{"rendered":"https:\/\/kreatif121.my.id\/?p=701"},"modified":"2026-08-27T13:50:11","modified_gmt":"2026-08-27T13:50:11","slug":"piqme-designed-for-the-picnic","status":"publish","type":"post","link":"https:\/\/kreatif121.my.id\/?p=701","title":{"rendered":"PIQME \u2014 Designed for the Picnic"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Piqme is a fictional picnic kit designed around a simple idea: <strong>making outdoor moments easier, more practical, and more enjoyable.<\/strong> Rather than treating packaging as something that is simply thrown away, Piqme turns the package itself into a functional part of the picnic experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The concept combines <strong>branding, packaging, product design, and visual identity<\/strong> into one cohesive system. The main product is a compact cardboard kit containing the essentials for a picnic, from a blanket and paper cups to snacks, dips, napkins, and other small necessities.<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"637\" height=\"647\" src=\"https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-87.png\" alt=\"\" class=\"wp-image-702\" srcset=\"https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-87.png 637w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-87-295x300.png 295w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The packaging was designed to be <strong>compact, reusable, and easy to carry<\/strong>. Its structure allows the different components to be neatly organized inside while keeping the overall form simple and visually appealing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The identity takes a minimal and refined approach, using a combination of <strong>deep green, black, and ivory<\/strong> as the primary color palette. This restrained color system gives Piqme a sophisticated character while allowing the food, illustrations, and photography to become part of the visual experience.<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" width=\"677\" height=\"285\" src=\"https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-88.png\" alt=\"\" class=\"wp-image-703\" srcset=\"https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-88.png 677w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-88-300x126.png 300w\" sizes=\"(max-width: 677px) 100vw, 677px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Typography plays an important role in establishing Piqme&#8217;s personality. The elegant serif typeface creates a sense of simplicity and sophistication, while the minimal layouts keep the overall identity feeling contemporary and approachable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The visual system was developed to work across different applications, from promotional posters to packaging and other supporting materials. Consistency in typography, color, and layout helps create a recognizable identity across the entire brand.<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" width=\"632\" height=\"660\" src=\"https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-89.png\" alt=\"\" class=\"wp-image-704\" srcset=\"https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-89.png 632w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-89-287x300.png 287w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At the center of the concept is the idea of <strong>\u201cpack and go.\u201d<\/strong> Piqme is designed to contain everything needed for a spontaneous outdoor moment, allowing users to simply take the kit, find a place, and enjoy their time without having to prepare every detail beforehand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The packaging also becomes part of the experience itself. Once opened, the individual compartments reveal the different elements of the picnic kit, transforming a simple cardboard package into a practical and interactive product.<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"463\" src=\"https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-90.png\" alt=\"\" class=\"wp-image-705\" srcset=\"https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-90.png 693w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-90-300x200.png 300w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Piqme is ultimately about making time outdoors feel effortless. Whether it is a casual walk, a date, a gathering with friends, or a quiet afternoon outside, the product is designed to support different kinds of moments while keeping the experience simple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through the combination of <strong>graphic design, packaging structure, product styling, and brand identity<\/strong>, Piqme explores how packaging can go beyond its traditional purpose and become an essential part of the product itself.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Piqme is a fictional picnic kit designed around a simple idea: making outdoor moments easier, more practical, and more enjoyable. Rather than treating packaging as something that is simply thrown away, Piqme turns the package itself into a functional part of the picnic experience. The concept combines branding, packaging, product design, and visual identity into [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-701","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=\/wp\/v2\/posts\/701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=701"}],"version-history":[{"count":1,"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=\/wp\/v2\/posts\/701\/revisions"}],"predecessor-version":[{"id":706,"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=\/wp\/v2\/posts\/701\/revisions\/706"}],"wp:attachment":[{"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}