{"id":608,"date":"2026-08-20T12:58:27","date_gmt":"2026-08-20T12:58:27","guid":{"rendered":"https:\/\/kreatif121.my.id\/?p=608"},"modified":"2026-08-20T12:58:27","modified_gmt":"2026-08-20T12:58:27","slug":"buildworks-brand-identity","status":"publish","type":"post","link":"https:\/\/kreatif121.my.id\/?p=608","title":{"rendered":"BUILDWORKS &#8211; Brand Identity"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-38-1024x578.png\" alt=\"\" class=\"wp-image-610\" srcset=\"https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-38-1024x578.png 1024w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-38-768x433.png 768w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-38-300x169.png 300w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-38-1536x866.png 1536w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-38.png 1631w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ABOUT BUILD WORKS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This brand identity \/ logo design was developed at the end of 2025 as part of a commissioned collaboration, with the intention of translating the brand\u2019s core values into a clear and contemporary visual language. Although the work was completed during that period, it is only now being presented as a cohesive case study.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project focused on building a strong, functional identity that balances clarity and character. The approach was guided by the idea of construction as a process of continuity, planning, layering, and execution, where each element supports the next. This concept informed every design decision, from structure to detail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typography played a central role in the visual system. Clean, confident letterforms were used to convey reliability and precision, while subtle variations in weight, scale, and spacing introduced flexibility across applications. The typographic treatment acts as a structural backbone, allowing the identity to adapt while remaining consistent.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-40-1024x550.png\" alt=\"\" class=\"wp-image-612\" srcset=\"https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-40-1024x550.png 1024w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-40-300x161.png 300w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-40-766x412.png 766w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-40-1536x826.png 1536w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-40.png 1583w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-41-1024x570.png\" alt=\"\" class=\"wp-image-613\" srcset=\"https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-41-1024x570.png 1024w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-41-300x167.png 300w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-41-768x427.png 768w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-41-1536x854.png 1536w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-41.png 1634w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-42-1024x577.png\" alt=\"\" class=\"wp-image-614\" srcset=\"https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-42-1024x577.png 1024w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-42-767x432.png 767w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-42-1536x865.png 1536w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-42-300x169.png 300w, https:\/\/kreatif121.my.id\/wp-content\/uploads\/2026\/08\/image-42.png 1632w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>ABOUT BUILD WORKS This brand identity \/ logo design was developed at the end of 2025 as part of a commissioned collaboration, with the intention of translating the brand\u2019s core values into a clear and contemporary visual language. Although the work was completed during that period, it is only now being presented as a cohesive [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-608","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=\/wp\/v2\/posts\/608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=608"}],"version-history":[{"count":1,"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=\/wp\/v2\/posts\/608\/revisions"}],"predecessor-version":[{"id":615,"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=\/wp\/v2\/posts\/608\/revisions\/615"}],"wp:attachment":[{"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kreatif121.my.id\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}